Created for: Thesis II, Conestoga College
Project Type: Branding & Advertising
Encore is a conversation card deck designed to encourage students to engage in open, meaningful conversations and build connections.
Created as part of my undergraduate thesis project, Encore was developed over eight months, beginning with four months of research and exploration, followed by four months of design development and execution. The research phase focused on understanding the social and interpersonal challenges international students experience when adapting to a new environment.
These insights informed the concept, visual identity, card system, and overall experience of the deck.
Design Problem:
Starting meaningful conversations can be difficult, especially when students are meeting new people or navigating unfamiliar social environments.
A card deck makes conversation interactive, flexible, and low-pressure. Users can choose a card, respond to a prompt, and let the conversation flow naturally.
