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Moomelk is a brand focused on delivering flavoured milk products for children and young families. The brand positions itself as a bridge between nutrition and enjoyment.
Using different characters to signify the available flavours, the brand aims to tell a story about a happy farm where the milk comes from.
Grammy Mingo is imagined as Duo's (Duolingo's Mascot) grandma, expanding on Duolingo's amazing social media story of Duo as a threatening owl that forces people to learn languages. Grammy Mingo, along with her cat Le Meow, uses her threatening and intimidating tone to make learning grammar educational and entertaining.
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